Clifton 10 vs Mach 7

The Clifton 10 is Hoka doubling down on comfort. This is a neutral daily training shoe built to make easy miles feel soft and forgiving, and it does that better than almost anything at the price. The big change over the Clifton 9 is the ride: the drop rises to 8mm and there is more foam underfoot, so you sink in a little more and the landing feels plusher and more protective. At 278g it is not the light, nimble Clifton of old. It has grown into a proper cushioned cruiser. We rate it as one of the safest picks for a runner who wants one dependable shoe for steady mileage, recovery days and the long run. If you value soft comfort and a smooth roll over speed and ground feel, this running shoe belongs on your shortlist. At £140 it is priced with the premium daily trainers, so judge it on the ride, not the badge.

The Hoka Mach 7 is the brand's do-it-all tempo trainer, a lightweight road shoe that wants to cover almost everything between an easy jog and a genuine session. There is no carbon plate here and that is the point. Instead you get a supercritical EVA midsole that feels lively and quick without the aggressive, one-pace demands of a racer. With a low 5mm drop and a 37mm heel stack it sits in the sweet spot for runners who want one shoe for daily miles, tempo runs and the odd longer effort. It is a clear step on from the Mach 6, keeping the versatile, pick-up-and-go character that made the line popular. At £130 it is fairly priced for a modern lightweight trainer. We rate it as one of the smartest single-shoe buys for club runners who log steady mileage but still like to push the pace once or twice a week.